The makers of Dulux Paints in India and the leading global Paints and Coatings Company, AkzoNobel, recently launched the Dulux Velvet Touch Autograph Collection. Co-curated by their brand ambassador Farhan Akhtar, it is a collection of 50 exclusive colours which have been developed at Dulux’s Global Aesthetic Center and is also the only celebrity co-curated emulsion in the paint industry today.
This collection will be available in 3 pack sizes – 1 litre, 4 litre and 10 litre and will be priced at Rs 588 per litre. It’s a limited period product, available only for this season in select Dulux stores across the country.
Speaking about the new launch, David Teng, General Manager, Decorative Paints, South Asia Cluster, AkzoNobel India said, “Our research showed that there is a sizeable set of consumers who need assistance with choosing the right colour for their homes. The large variety of colours makes it confusing for consumers to choose that one special colour. Hence, we thought of introducing a select set of 50 exclusive and contemporary colours in a unique celeb endorsed pack which we named as Dulux Velvet Touch Autograph Collection.” He hopes that this collection helps consumers in making quick and easy colour choices.
“Product of the Year” is a prestigious internationally recognized certification that celebrates and rewards the best innovations in consumer products and services and is the world’s largest consumer-voted award for product innovations which, in 2017, went to Velvet Touch in the paints category. The receipt of “Product of the Year” award bears testimony to the innovative products which Velvet Touch has always brought to the market and the launch of Autograph Collection has just added another feather to its cap.