Greenply Industries has tied up with US-based Aristech Surfaces LLC for the marketing of acrylic solid surface sheets in the country. According to the agreement, Aristech Surfaces’ manufactured products will be sourced by the Indian company and sold in India.
The country head of Greenply Industries, Subir Palit, said, “Greenply has entered into a trading arrangement with Aristech of US for marketing of niche range of 100% acrylic solid surface sheets in India.” He added that this will continue till the business of products don’t acquire a critical mass in the Indian market.
Paul Jones, MD, Aristech Surfaces LLC said, “The rate of urbanisation, growing populace of affluent middle class and growing segment of working young professionals with higher dispensable income are all positive indicators of growth which can be attained by a versatile and premium product like acrylic solid surface in India. Furthermore, with robust industrial and infrastructure growth which is anticipated as an after effect of robust economic policies, the demand for surfacing products such acrylic solid surface is bound to grown manifolds in the times to come.”
The product can be used for interior decoration in spaces like airports, restaurants, hospitals, buildings, modular kitchen and bathrooms and would be marketed in the country under the joint branding of ‘Greenterior Acrylic Solid Surface – By Avonite Surfaces, USA’. Both the partners are also planning on creating a network for fabrication partners across the country. The partners want to equip themselves with the best-in-the-class machinery and technology along with adequate technical training and skilling of work force so as to be able to stand up alongside their international counterparts in the fabrication industry.